Why did you click on this article? It’s an interesting question. Yes you want to know more about blog copywriting but let’s broaden the context here. It’s because you’re keen to learn something. People read blogs for valuable information that makes the time they take to read worthwhile. Keep this in mind - always write for your reader - and you’ve taken your first step towards writing the perfect blog. But there’s more to blog copywriting than that, of course. The title, the tone, the structure, and the call to action must be spot on too. Plus you’ve got