This brochure for Huddersfield Sales and Lettings conveys the benefits of being a landlord. The copywriting explains a landlord's responsibilities and offers some helpful advice. The tone of voice I developed for this client is
This direct mail campaign for Cripps, a leading law firm in Kent and London, was sent to local businesses near their new Kings Hill office. The copywriting aimed to increase local awareness of the firm
These cocktail descriptions for Diageo were written in a fun and quirky style. The brief was to create a party atmosphere and suggest certain social occasions where the drinks might go down well. I have
SpeakIntelligence are a Dutch company revolutionising the telecoms industry via new automated services. I've written a number of blog articles for the company plus the white paper featured here working alongside the Radial Path inbound
Menzies Response are a leading full service logistics company based in Ashford. I've written a number of blog articles for their company website which they use to promote their brand on social media. I've included
The Royal China restaurants are perhaps the best known oriental eateries in London. This job required SEO optimised copy that included keywords and phrases such as 'Chinese restaurant in London' and 'oriental dining room'. I
This sales letter copywriting project for Huddersfield Sales & Lettings used some old direct marketing tricks to drum up new business. It specifically targeted landlords whose properties had been languishing on the market for a
This copywriting project helped to rebrand Micasa, an award winning architecture and interior design company in North London. The tone is personal and designed to fuel readers' imaginations. The visual branding and website were developed
This simple but effective press ad for Cripps Law emphasised the firm's award-winning approach: listening to customers' individual needs and then adapting their services accordingly. I have a wealth of law copywriting experience having written
True Telecom were one of the sector's fastest growing companies in 2017. This telecoms copywriting project involved research, developing a tone of voice, and then writing copy for their new website. The style is friendly,
This copy for civil engineering contractors Infrastructure Developments needed to be authoritative and professional but also friendly and human. I developed the tone of voice and worked closely alongside web developers Realising Designs.
Human Cell Integrity launched Reboot, a premium nutritional supplement, to challenge at the top of the health market. I developed a positive and empowering tone of voice for their new website. I have plenty of
Executor Help is a new company that aims to 'ease the headache after heartache'. I wrote all their web copy, created the company slogan, and established a professional, caring and empathetic tone of voice.
This ghost written article for the Executor Help blog analyses a high-profile legal tussle and positions the company as experts in the area. The tone is authoritative but friendly and the selling message is subtle.
This ghost written article for Human Cell Integrity offers useful tips on relaxation. It offers helpful advice, adopts a conversational style, and underpins the company's brand. I helped this company with health blogging on a
Havebike supply and maintain cycle fleets across London. Their clients include the Metropolitan Police, St John Ambulance, and the Santander 'Boris' Bikes. This cycling copywriting project needed to engage both businesses and individuals simultaneously; therefore
One of several articles written for the 888 Sport Blog (part of the 888.com website). I really enjoy sports blog writing and have worked as a freelance writer for several brands including Betfair and Victor Chandler. I
I have completed a number of food copywriting projects over the years for a number of clients including The Unique Seafood company, the Salon Culinaire in Guernsey, and The Royal China chain of restaurants in
This press ad for Cripps Law conveyed the essence of their new brand: a professional and attentive service that's tailored to an individual's specific needs, no matter how unusual their requirements. I have completed a