Work
Welcome to my online portfolio. Click on project and it will open in a new window for close inspection.
LinkedIn Advert For Insurance Brokers
This ad headline for Lloyd's insurer MS Amlin generated awareness for their new e-trading platform, which dramatically reduces the time it takes for brokers to obtain quotes for their customers. The headline conveys how fantastic
B2B Banner Ad
A simple banner ad promoting Just Move In's core Home Setup Service to estate and letting agents and other property professionals. The service helps their customers to move home seamlessly whilst simultaneously offering agents the
Insurance Advertising
These two headlines for MS Amlin, the Lloyd's insurance giant, were used on the company's LinkedIn page. The brief was to come up with something memorable (and a little humorous, if possible) to advertise a
B2B Property Content Writing
This blog post was written for estate agents and other property professionals. The 'top ten horrors' numbered approach (a classic strategy) was used to increase shares and boost SEO.
B2B Technology Content Writing
This is one of a number of blogs I composed for Everyday Communications, a telecoms company in London. The tone is clear and informative.
Accountant Copywriting
Auker Hutton's new website was deliberately copy-led with a strong emphasis on case studies. The tone is professional and personable to convey the company's strategic yet friendly approach. The concept was developed alongside James Montgomery
Sustainability Press Ad
This press ad for Just Move In promoted the company's eco-credentials whilst building their brand. As a responsible B Corp, the company plants a mangrove tree for every new customer.
B2B Email
This email for Just Move In promoted their core Home Setup Service to letting agents and other property professionals. It was distributed via The Negotiator mailing list.
Sustainability Copywriting
I write regular 'Upbeat Bulletins' for Just Move In, which discuss positive environmental news. The blogs are written in the company's playful and conversational tone of voice. The primary goal of these particular blogs is
Sustainability Blog Writing
Another blog written for Just Move In, this time discussing eco-friendly modular homes. I have worked for Just Move In as de facto Head of Copy (on a freelancer retainer) for two years.
Compliance Copywriting
This project involved the complete rebrand of a local electrical compliance company that looks after high profile buildings in London including Buckingham Palace, The Shard, The Bank of England, and West Ham's London Stadium. I
Sustainability Report Copywriting
Getting Our House In Order looks at the state of sustainability within the property sector. It was commissioned by Home Move Specialists Just Move In. This substantial piece of work was based on the results
Sustainability Guide Copywriting
Just Move In are property experts and providers of the UK's top-rated Home Setup service. They're also a proud B Corp with exceptional sustainability credentials. This report encourages property professionals to jump on the sustainability
DM Copywriting
This DM copywriting project for my old employers Black Cat positioned the company as 'a different animal'. The brief was to demonstrate the agency's creative credentials & its strong performance in Marketing Week league tables.
Estate Agent Copywriting
This brochure for Huddersfield Sales and Lettings conveys the benefits of being a landlord. The copywriting explains a landlord's responsibilities and offers some helpful advice. The tone of voice I developed for this client is
Law Direct Mail Copywriting
This direct mail campaign for Cripps, a leading law firm in Kent and London, was sent to local businesses near their new Kings Hill office. The copywriting aimed to increase local awareness of the firm
Technology White Paper Copywriting
SpeakIntelligence are a Dutch company revolutionising the telecoms industry via new automated services. I've written a number of blog articles for the company plus the white paper featured here working alongside the Radial Path inbound
Fulfilment Blog Copywriting
Menzies Response are a leading full service logistics company based in Ashford. I've written a number of blog articles for their company website which they use to promote their brand on social media. I've included
Interior Design & Architecture Copywriting
This copywriting project helped to rebrand Micasa, an award winning architecture and interior design company in North London. The tone is personal and designed to fuel readers' imaginations. The visual branding and website were developed
Law Copywriting
This simple but effective press ad for Cripps Law emphasised the firm's award-winning approach: listening to customers' individual needs and then adapting their services accordingly. I have a wealth of law copywriting experience having written