Welcome to my online portfolio. Click on project and it will open in a new window for close inspection.


Furniture Copywriting

DecoPulse was a European company that sold top-end furniture created by some of the world's most famous designers. This furniture copywriting project established the tone of voice for their launch. The style is enthusiastic, conversational,


Property Copywriting

This revamp of the Sherlock Property Finders website (now the London Property Scout) targeted top end buyers worldwide. The tone needed to be concise, upbeat, conversational and warm. This property copywriting project included an SEO


Seafood Copywriting

Next time you visit your local chippy, ask them who supplies their fresh fish. It's probably the Unique Seafood Company, a Scandinavian firm that also supplies major supermarkets. This seafood copywriting project involved writing a


DM Copywriting

This DM copywriting project for my old employers Black Cat positioned the company as 'a different animal'. The brief was to demonstrate the agency's creative credentials & its strong performance in Marketing Week league tables.


Tourism Copywriting

This straightforward DM leaflet for Stena Line promoted holidays in Ireland. Because it targeted the mass market, the copy inside is simple but effective. I possess a wealth of tourism copywriting experience having worked extensively


Holiday Copywriting

These tube cards promoted the beautiful Islands of Guernsey (where I started my career). They targeted busy professionals commuting on packed London trains. I have also completed several holiday copywriting projects for Stena Line and