Project Description

I have completed a number of food copywriting projects over the years for a number of clients including The Unique Seafood company, the Salon Culinaire in Guernsey, and The Royal China chain of restaurants in London. This small brochure for European Premier Foods targeted the Nigerian market, where salmon is a highly desirable dish. The copy targeted supermarkets and restaurant owners. The language conveys a sense of luxury without being overly sophisticated.