This ad headline for Lloyd's insurer MS Amlin generated awareness for their new e-trading platform, which dramatically reduces the time it takes for brokers to obtain quotes for their customers. The headline conveys how fantastic the new service is whilst underlining the reliability of MS Amlin's service (a key component of their brand). The headline
B2B Banner Ad
James Morgan2022-12-03T11:39:37+00:00A simple banner ad promoting Just Move In's core Home Setup Service to estate and letting agents and other property professionals. The service helps their customers to move home seamlessly whilst simultaneously offering agents the opportunity to earn commissions.
Insurance Advertising
James Morgan2022-12-02T15:33:26+00:00These two headlines for MS Amlin, the Lloyd's insurance giant, were used on the company's LinkedIn page. The brief was to come up with something memorable (and a little humorous, if possible) to advertise a pair of very straightforward propositions.
Sustainability Press Ad
James Morgan2022-12-03T11:36:08+00:00This press ad for Just Move In promoted the company's eco-credentials whilst building their brand. As a responsible B Corp, the company plants a mangrove tree for every new customer.
Law Copywriting
James Morgan2019-09-23T17:08:54+00:00This simple but effective press ad for Cripps Law emphasised the firm's award-winning approach: listening to customers' individual needs and then adapting their services accordingly. I have a wealth of law copywriting experience having written over fifty service web pages for the company.
Legal Copywriting
James Morgan2022-12-09T12:31:54+00:00This press ad for Cripps Law conveyed the essence of their new brand: a professional and attentive service that's tailored to an individual's specific needs, no matter how unusual their requirements. I have completed a number of legal copywriting projects for this client.