Law Copywriting

2019-09-23T17:08:54+00:00

This simple but effective press ad for Cripps Law emphasised the firm's award-winning approach: listening to customers' individual needs and then adapting their services accordingly. I have a wealth of law copywriting experience having written over fifty service web pages for the company.

Legal Copywriting

2019-09-24T12:14:12+00:00

This press ad for Cripps Law conveyed the essence of their new brand: a professional and attentive service that's tailored to an individual's specific needs, no matter how unusual their requirements. I have completed a number of legal copywriting projects for this client.  

Healthcare Copywriting

2019-09-24T14:33:28+00:00

A simple healthcare copywriting project for the Department of Health. This press advert asks ex-pats living in Spain to stop using their European Health Insurance Card (EHIC) because it's only for tourists. The work was commissioned by the British Consulate in Alicante.

ISA Copywriting

2019-09-24T14:36:56+00:00

A press advert for investment company Nutmeg. Because they were new at the time (and had no track record) the USP was how easy the company made the investment process. I have plenty of ISA copywriting experience having also worked for Fidelity Investments in the past.

Holiday Copywriting

2019-09-24T14:58:10+00:00

These tube cards promoted the beautiful Islands of Guernsey (where I started my career). They targeted busy professionals commuting on packed London trains. I have also completed several holiday copywriting projects for Stena Line and The Caravan Club.