This brochure for Huddersfield Sales and Lettings conveys the benefits of being a landlord. The copywriting explains a landlord's responsibilities and offers some helpful advice. The tone of voice I developed for this client is warm, simple, and personable. It positions the estate agent as friendly local experts who do more to help than national

This quirky direct mail concept for Fidelity promoted their investor centre in the heart of London. It asked local business people to pop in during their lunch break. We scanned a real sandwich to use in the design.

This brochure for Fidelity emphasised their ability to identify good investment opportunities in testing economic times. The concept is a tried and trusted analogy with a twist. I possess plenty of investment copywriting experience having worked for Fidelity, Nutmeg, and LV= in the past.

Next time you visit your local chippy, ask them who supplies their fresh fish. It's probably the Unique Seafood Company, a Scandinavian firm that also supplies major supermarkets. This seafood copywriting project involved writing a brochure to support their 'Unique Service, Unique Control' slogan.