Sales Letter Copywriting

2019-09-23T16:56:45+00:00

This sales letter copywriting project for Huddersfield Sales & Lettings used some old direct marketing tricks to drum up new business. It specifically targeted landlords whose properties had been languishing on the market for a few weeks. The tone is friendly, punchy, empathises with the target audience, and makes the company's USP very clear. The

DM Copywriting

2019-09-24T14:40:08+00:00

This DM copywriting project for my old employers Black Cat positioned the company as 'a different animal'. The brief was to demonstrate the agency's creative credentials & its strong performance in Marketing Week league tables.

Tourism Copywriting

2019-09-24T14:47:42+00:00

This straightforward DM leaflet for Stena Line promoted holidays in Ireland. Because it targeted the mass market, the copy inside is simple but effective. I possess a wealth of tourism copywriting experience having worked extensively for Guernsey Tourism and The Caravan Club in the past.