This direct mail campaign for Cripps, a leading law firm in Kent and London, was sent to local businesses near their new Kings Hill office. The copywriting aimed to increase local awareness of the firm whilst promoting Cripps' considerable legal expertise.
This sales letter copywriting project for Huddersfield Sales & Lettings used some old direct marketing tricks to drum up new business. It specifically targeted landlords whose properties had been languishing on the market for a few weeks. The tone is friendly, punchy, empathises with the target audience, and makes the company's USP very clear. The
An old personal loans copywriting project for FirstPlus. The tone of this direct mail piece was aspirational, friendly and empathetic. The benefits of a FirstPlus loan had to be conveyed effectively but not in an obvious 'selling' fashion.
This straightforward DM leaflet for Stena Line promoted holidays in Ireland. Because it targeted the mass market, the copy inside is simple but effective. I possess a wealth of tourism copywriting experience having worked extensively for Guernsey Tourism and The Caravan Club in the past.