Sales Letter Copywriting


This sales letter copywriting project for Huddersfield Sales & Lettings used some old direct marketing tricks to drum up new business. It specifically targeted landlords whose properties had been languishing on the market for a few weeks. The tone is friendly, punchy, empathises with the target audience, and makes the company's USP very clear. The

DM Copywriting


This DM copywriting project for my old employers Black Cat positioned the company as 'a different animal'. The brief was to demonstrate the agency's creative credentials & its strong performance in Marketing Week league tables.

Tourism Copywriting


This straightforward DM leaflet for Stena Line promoted holidays in Ireland. Because it targeted the mass market, the copy inside is simple but effective. I possess a wealth of tourism copywriting experience having worked extensively for Guernsey Tourism and The Caravan Club in the past.