This mailer for Cripps, a leading law firm in Kent and London, was sent to local businesses near their new Kings Hill office. The campaign aimed to increase local awareness of the firm whilst promoting Cripps' considerable legal expertise.
This sales letter for Huddersfield Sales & Lettings used some old DM tricks to drum up new business. It specifically targeted landlords whose properties had been languishing on the market for a few weeks. The tone is friendly, punchy, empathises with the target audience, and makes the company's USP very clear. The subheads reinforce key