This blog post was written for estate agents and other property professionals. The 'top ten horrors' numbered approach (a classic strategy) was used to increase shares and boost SEO.
B2B Technology Content Writing
James Morgan2022-12-02T15:42:54+00:00This is one of a number of blogs I composed for Everyday Communications, a telecoms company in London. The tone is clear and informative.
Sustainability Copywriting
James Morgan2022-12-02T15:13:09+00:00I write regular 'Upbeat Bulletins' for Just Move In, which discuss positive environmental news. The blogs are written in the company's playful and conversational tone of voice. The primary goal of these particular blogs is to build Just Move In's brand rather than climb search engines. Other JMI blogs, however, do focus on SEO.
Sustainability Blog Writing
James Morgan2022-09-16T11:25:32+00:00Another blog written for Just Move In, this time discussing eco-friendly modular homes. I have worked for Just Move In as de facto Head of Copy (on a freelancer retainer) for two years.
Fulfilment Blog Copywriting
James Morgan2019-09-23T16:45:25+00:00Menzies Response are a leading full service logistics company based in Ashford. I've written a number of blog articles for their company website which they use to promote their brand on social media. I've included three such blog copywriting samples here. Thus far the response to these articles has been fantastic: they trebled the company's
Wellbeing Blogging
James Morgan2018-05-23T15:19:07+00:00This ghost written blog post was one of several articles that position HCI as friendly and knowledgeable health experts. It gives useful advice in easy to digest sections.