Telecoms Copywriting


True Telecom are one of the UK's fastest growing telecoms companies. This project involved research, developing a tone of voice, and then writing the copy for their new website. The style is friendly, confident and caring. Theses pages are just a sample. Click here to see the original full 24 pages True Telecom Web Copy PDF. The

Cycle Copywriting


Havebike supply and maintain cycle fleets across London. Their clients include the Metropolitan Police, St John Ambulance, and the Santander 'Boris' Bikes. The copy needed to engage both businesses and individuals simultaneously; therefore I struck a balance between the corporate and the conversational.

Lawyer Copywriting


The rebranding of Cripps (previously Cripps Harries Hall) was a major undertaking. I wrote over seventy service pages for their new website. The examples here are a representative sample that convey the firm's relaxed professionalism.