The Royal China restaurants are perhaps the best known oriental eateries in London. This job required SEO optimised copy that included keywords and phrases such as 'Chinese restaurant in London' and 'oriental dining room'.
This project rebranded Micasa, an award winning architecture and interior design company in North London. The tone is personal and designed to fuel readers' imaginations. The new branding and website were developed by Finally in Canterbury.
True Telecom are one of the UK's fastest growing telecoms companies. This project involved research, developing a tone of voice, and then writing the copy for their new website. The style is friendly, confident and caring. Theses pages are just a sample. Click here to see the original full 24 pages True Telecom Web Copy PDF. The
This copy for civil engineering contractors Infrastructure Developments needed to be authoritative and professional but also friendly and human. I developed the tone of voice and worked closely alongside web developers Realising Designs.
Havebike supply and maintain cycle fleets across London. Their clients include the Metropolitan Police, St John Ambulance, and the Santander 'Boris' Bikes. The copy needed to engage both businesses and individuals simultaneously; therefore I struck a balance between the corporate and the conversational.