Human Cell Integrity launched Reboot, a premium nutritional supplement, to challenge at the top of the health market. I developed a positive and empowering tone of voice for their new website. I have plenty of experience in the health supplement industry having previously worked on projects for Healthspan in the Channel Islands.
Havebike supply and maintain cycle fleets across London. Their clients include the Metropolitan Police, St John Ambulance, and the Santander 'Boris' Bikes. This cycling copywriting project needed to engage both businesses and individuals simultaneously; therefore I struck a balance between the corporate and the conversational.