Legal Copywriting

2022-12-09T12:31:54+00:00

This press ad for Cripps Law conveyed the essence of their new brand: a professional and attentive service that's tailored to an individual's specific needs, no matter how unusual their requirements. I have completed a number of legal copywriting projects for this client.  

Investment Copywriting

2022-12-09T12:32:54+00:00

This brochure for Fidelity emphasised their ability to identify good investment opportunities in testing economic times. The concept is a tried and trusted analogy with a twist. I possess plenty of investment copywriting experience having worked for Fidelity, Nutmeg, and LV= in the past.

Seafood Copywriting

2022-12-06T17:27:20+00:00

Next time you visit your local chippy, ask them who supplies their fresh fish. It's probably the Unique Seafood Company, a Scandinavian firm that also supplies major supermarkets. This seafood copywriting project involved writing a brochure to support their 'Unique Service, Unique Control' slogan.