{"id":1049,"date":"2018-05-10T14:27:45","date_gmt":"2018-05-10T14:27:45","guid":{"rendered":"https:\/\/writefitcopywriting.co.uk\/?page_id=1049"},"modified":"2019-09-19T16:30:01","modified_gmt":"2019-09-19T16:30:01","slug":"copywriting-process","status":"publish","type":"page","link":"https:\/\/www.writefit.co.uk\/copywriting-process\/","title":{"rendered":"Process"},"content":{"rendered":"

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Process<\/h2><\/h1><\/div>

The copywriting process isn’t simple. It involves careful preparation and strategic thinking.<\/p>\n

I’ll start by asking lots of questions. Who are your customers? What motivates them? Where do you sit in the market? What’s your USP<\/a>?<\/p>\n

I’ll gather as much information as possible to get a thorough understanding of what you do. I’ll then consider which type of language will resonate with your target audience.<\/p>\n

It’s important to express your USP in the most compelling way possible. Part of this involves creating a clear and distinctive tone of voice<\/a> that fits your brand.<\/p>\n

Alternatively, if your brand is already well established, we’ll discuss how to maintain consistency and perhaps even develop your tone if appropriate.<\/p>\n

Once I have a full understanding of your requirements, I’ll quote a flat fee to complete the job. Unless the brief changes, or additional information is provided later on, this will be the final figure you pay.<\/p>\n

I’ll send you my initial draft when it’s ready. You’ll have the chance to review this copy, reflect, and ask me to make a set of amends without additional charge.<\/p>\n

Once you’re happy I’ll send you an invoice – although I may request a deposit for larger projects when the copywriting process is longer and more time consuming.<\/p>\n<\/div>

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Testimonials<\/h3><\/h1><\/div>
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“James understands business and took the time to understand ours. Highly recommended!”<\/h4>\n<\/q><\/blockquote>
Matt Sherlock<\/strong>, The London Property Scout<\/span><\/span><\/div><\/div><\/div><\/div>
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