{"id":6914,"date":"2019-02-25T11:44:51","date_gmt":"2019-02-25T11:44:51","guid":{"rendered":"https:\/\/www.writefit.co.uk\/?page_id=6914"},"modified":"2019-09-19T15:30:16","modified_gmt":"2019-09-19T15:30:16","slug":"advertising-copywriters","status":"publish","type":"page","link":"https:\/\/www.writefit.co.uk\/copywriting-services-html\/advertising-copywriters\/","title":{"rendered":"Advertising"},"content":{"rendered":"

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Advertising Copywriting<\/h2><\/h1><\/div>

Modern life is fast and frenetic. People get bombarded by hundreds of messages every day so how will your business get noticed?<\/p>\n

A good advertising copywriter will turn a passing glance into a second glance and then utilise every millisecond earned.<\/p>\n

Copy in press ads, posters and banner ads needs to be concentrated and effective \u2013 delivering a key message in a compelling and unambiguous way. The headline is therefore key.<\/p>\n

The ‘body copy’ or ‘paragraph copy’ underneath also has a role to play. It must keep the reader engaged whilst substantiating the headline above. There also needs to be a strong call to action.<\/p>\n

Short copy<\/a> and long copy ads can both be effective. What’s required is a sound structure – also known as a hierarchy of messages – and a tone that resonates with the target audience.<\/p>\n

Critics sometimes argue that traditional above-the-line advertising (press ads for example) is out of date. This is because digital marketers like to crunch data, identify a specific niche, and then reach them in the most cost-effective manner.<\/p>\n

Whilst this is understandable – I’ve worked for a direct marketing agency in the past – it can be counterproductive. Why? Because it limits a campaign’s horizons. An advertising copywriter can sell people products they had no idea they wanted … until they saw the advert of course.<\/p>\n

The moral is that good advertising works. Customers can’t always be pinpointed by a computer so creativity counts.<\/p>\n<\/div>

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Advertising copywriting samples<\/h4><\/h1><\/span>
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LinkedIn Advert For Insurance Brokers<\/span>James Morgan<\/a><\/span><\/span>2023-04-10T17:33:56+00:00<\/span>
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\n\t\t\t\t\t\n\t\t\t\t\t\tLinkedIn Advert For Insurance Brokers\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>
B2B Banner Ad<\/span>James Morgan<\/a><\/span><\/span>2022-12-03T11:39:37+00:00<\/span>
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\n\t\t\t\t\t\n\t\t\t\t\t\tB2B Banner Ad\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>
Insurance Advertising<\/span>James Morgan<\/a><\/span><\/span>2022-12-02T15:33:26+00:00<\/span>
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\n\t\t\t\t\t\n\t\t\t\t\t\tInsurance Advertising\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>
Sustainability Press Ad<\/span>James Morgan<\/a><\/span><\/span>2022-12-03T11:36:08+00:00<\/span>
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\n\t\t\t\t\t\n\t\t\t\t\t\tSustainability Press Ad\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>
Law Copywriting<\/span>James Morgan<\/a><\/span><\/span>2019-09-23T17:08:54+00:00<\/span>
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\n\t\t\t\t\t\n\t\t\t\t\t\tLaw Copywriting\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>
Legal Copywriting<\/span>James Morgan<\/a><\/span><\/span>2022-12-09T12:31:54+00:00<\/span>
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\n\t\t\t\t\t\n\t\t\t\t\t\tLegal Copywriting\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>
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