{"id":7102,"date":"2019-09-11T10:41:23","date_gmt":"2019-09-11T10:41:23","guid":{"rendered":"https:\/\/www.writefit.co.uk\/?p=7102"},"modified":"2020-10-22T16:10:50","modified_gmt":"2020-10-22T16:10:50","slug":"business-blog-copywriting-tips","status":"publish","type":"post","link":"https:\/\/www.writefit.co.uk\/2019\/09\/11\/business-blog-copywriting-tips\/","title":{"rendered":"Top Blog Copywriting Tips For Business"},"content":{"rendered":"

Why did you click on this article? It\u2019s an interesting question. Yes you want to know more about blog copywriting but let\u2019s broaden the context here. It\u2019s because you\u2019re keen to learn something<\/em>.<\/p>\n

People read blogs for valuable information that makes the time they take to read worthwhile. Keep this in mind – always write for your reader – and you\u2019ve taken your first step towards writing the perfect blog.<\/p>\n

But there\u2019s more to blog copywriting than that, of course. The title, the tone, the structure, and the call to action must be spot on too. Plus you\u2019ve got to be careful how you sell your products or services.<\/p>\n

Follow the advice below and you\u2019ll stay on track.<\/p>\n

The Title<\/strong><\/h4>\n

Your headline needs to grab the reader\u2019s attention and beckon them in. But unlike advert headlines, where creativity reaps rewards and wins awards, simplicity works best with blogs.<\/p>\n

Don\u2019t be tricksy. Just be clear. Tell readers what the blog is about and motivate them to read on. If in doubt, the following headlines work well:<\/p>\n

Why You Should Do X<\/p>\n

Why X Is Better Than Y<\/p>\n

How To Do X<\/p>\n

Ideas To Improve Your X<\/p>\n

The Top 10 X (lists work really well and provide a clear structure)<\/p>\n

You can easily vary the above. How to do X<\/em> could easily become The Ultimate Guide To X<\/em>. Or you could turn things around to play on a reader\u2019s fears: Top 10 X Mistakes To Avoid<\/em>. Adding intrigue is a good blog copywriting technique too. Try Myths About X<\/em> or The Secret Way To Do X<\/em>.<\/p>\n

Whatever your approach the principle remains the same: the title must describe what\u2019s to come and motivate your audience to read on. Always focus on what your readers want to know most.<\/p>\n

The Structure<\/strong><\/h4>\n

It\u2019s hard to get the structure wrong if you keep the reader in mind and stick to the subject. However, if the challenge of blog copywriting is still filling you with trepidation then try this:<\/p>\n

Introduce your subject by presenting a situation or problem readers will recognise. Then describe your solution, explain why it works, and provide some evidence to support your conclusions.<\/p>\n

Link to other sites that support your argument \u2013 external evidence is always persuasive – and leave readers in no doubt where you stand. It\u2019s good to have a clear viewpoint.<\/p>\n

The Tone<\/strong><\/h4>\n

A conversational style works best for blog copywriting. Address the reader personally, be friendly, sound helpful, show empathy, and never waffle.<\/p>\n

If you write clearly you\u2019ll seem authoritative and approachable. And that\u2019s exactly what\u2019s needed to encourage potential customers to contact you.<\/p>\n

Blog copywriting also requires a punchy tone that\u2019s easy to read. Use shorter sentences not long ones. Break to copy up into small paragraphs. And remember to use subheads as signposts to guide the reader.<\/p>\n

The \u2018Selling\u2019<\/strong><\/h4>\n

Blogs aren\u2019t there to indulge your inner Wordsworth. They\u2019ve got a job to do: to position your products and services in the market, and create some inbound marketing enquiries.<\/p>\n

The problem, of course, is that blogs aren\u2019t adverts. There\u2019s a fine line to tread. You need to provide useful information but don\u2019t be afraid to tell readers how they can get more help or information – by contacting you.<\/p>\n

Remember to include a call to action \u2013 whether it\u2019s a link to your contact page, a contact form, or even a phone number. Ask them to join your mailing list too. Then they won\u2019t miss your helpful blogs in the future.<\/p>\n

The Benefits<\/strong><\/h4>\n

Blogging is a fantastic way to build an audience and build your brand. Readers will eventually feel like they know you so you\u2019ll be top of mind when they\u2019re ready to buy.<\/p>\n

There\u2019s just one problem \u2013 and this is where I\u2019ll do my own sales pitch \u2013 blog copywriting can be time consuming and tricky for the uninitiated. That\u2019s why contacting an expert<\/a>\u00a0can help.<\/p>\n

A good copywriter will do his research, understand your business, and appreciate what you\u2019re trying to achieve. Then they\u2019ll write a professional blog that\u2019s engaging and shareable on social media.<\/p>\n

The Value<\/strong><\/h4>\n

Copywriters generally charge less for blogs than adverts, letters, emails, and brochures. You can get something great for approximately \u00a3200 depending on length (normally 600-800 words) and complexity.<\/p>\n

Is this a good investment? Most definitely. Last year I trebled a company\u2019s annual web traffic by writing helpful blogs that generated a great social response on social media.<\/p>\n

So don\u2019t miss out. Blog copywriting is a fantastic way to promote your business and build relationships with customers. And the best place to start is building a relationship with a freelancer.<\/p>\n

James Morgan<\/em><\/p>\n

@writefitcopy<\/p>\n

James Morgan is a freelance copywriter, owner of Write Fit Ltd, and editor of The Full Toss<\/a> cricket blog. Phone him on 01892 576786 or email james@writefit.co.uk to find out more.<\/em><\/p>\n<\/div>

<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":7121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[74],"tags":[],"yoast_head":"\nTop Blog Copywriting Tips For Business<\/title>\n<meta name=\"description\" content=\"Essential blog copywriting tips from freelancer copywriter James Morgan. Everything you need to know about the title, tone, structure, and selling points.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.writefit.co.uk\/2019\/09\/11\/business-blog-copywriting-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Blog Copywriting Tips For Business\" \/>\n<meta property=\"og:description\" content=\"Essential blog copywriting tips from freelancer copywriter James Morgan. Everything you need to know about the title, tone, structure, and selling points.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.writefit.co.uk\/2019\/09\/11\/business-blog-copywriting-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"James Morgan, UK Freelance Copywriter & Content Writer, Kent\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/writefit\/\" \/>\n<meta property=\"article:author\" content=\"writefit\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-11T10:41:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-22T16:10:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.writefit.co.uk\/wp-content\/uploads\/2019\/09\/iStock-976370312-e1568285519776.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"James Morgan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@writefitcopy\" \/>\n<meta name=\"twitter:site\" content=\"@writefitcopy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"James Morgan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.writefit.co.uk\/2019\/09\/11\/business-blog-copywriting-tips\/\",\"url\":\"https:\/\/www.writefit.co.uk\/2019\/09\/11\/business-blog-copywriting-tips\/\",\"name\":\"Top Blog Copywriting Tips For Business\",\"isPartOf\":{\"@id\":\"https:\/\/www.writefit.co.uk\/#website\"},\"datePublished\":\"2019-09-11T10:41:23+00:00\",\"dateModified\":\"2020-10-22T16:10:50+00:00\",\"author\":{\"@id\":\"https:\/\/www.writefit.co.uk\/#\/schema\/person\/f7dc59584b44ea2e276ded3947860ce7\"},\"description\":\"Essential blog copywriting tips from freelancer copywriter James Morgan. Everything you need to know about the title, tone, structure, and selling points.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.writefit.co.uk\/2019\/09\/11\/business-blog-copywriting-tips\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.writefit.co.uk\/2019\/09\/11\/business-blog-copywriting-tips\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.writefit.co.uk\/2019\/09\/11\/business-blog-copywriting-tips\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.writefit.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Top Blog Copywriting Tips For Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.writefit.co.uk\/#website\",\"url\":\"https:\/\/www.writefit.co.uk\/\",\"name\":\"James Morgan, UK Freelance Copywriter & Content Writer, Kent\",\"description\":\"Freelance copywriter for big brands and SMEs based in Tunbridge Wells, Kent\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.writefit.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.writefit.co.uk\/#\/schema\/person\/f7dc59584b44ea2e276ded3947860ce7\",\"name\":\"James Morgan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.writefit.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/de729ae400d62f5d0641c56b5c5050c9?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/de729ae400d62f5d0641c56b5c5050c9?s=96&d=blank&r=g\",\"caption\":\"James Morgan\"},\"description\":\"I've been a professional copywriter since 1999. I started my career in the Channel Islands before moving to London where I worked at the direct marketing arm of JWT. Today I'm a freelancer working directly for SMEs in Kent and London.\",\"sameAs\":[\"writefit\",\"https:\/\/twitter.com\/writefitcopy\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Top Blog Copywriting Tips For Business","description":"Essential blog copywriting tips from freelancer copywriter James Morgan. Everything you need to know about the title, tone, structure, and selling points.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.writefit.co.uk\/2019\/09\/11\/business-blog-copywriting-tips\/","og_locale":"en_GB","og_type":"article","og_title":"Top Blog Copywriting Tips For Business","og_description":"Essential blog copywriting tips from freelancer copywriter James Morgan. Everything you need to know about the title, tone, structure, and selling points.","og_url":"https:\/\/www.writefit.co.uk\/2019\/09\/11\/business-blog-copywriting-tips\/","og_site_name":"James Morgan, UK Freelance Copywriter & Content Writer, Kent","article_publisher":"https:\/\/www.facebook.com\/writefit\/","article_author":"writefit","article_published_time":"2019-09-11T10:41:23+00:00","article_modified_time":"2020-10-22T16:10:50+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.writefit.co.uk\/wp-content\/uploads\/2019\/09\/iStock-976370312-e1568285519776.jpg","type":"image\/jpeg"}],"author":"James Morgan","twitter_card":"summary_large_image","twitter_creator":"@writefitcopy","twitter_site":"@writefitcopy","twitter_misc":{"Written by":"James Morgan","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.writefit.co.uk\/2019\/09\/11\/business-blog-copywriting-tips\/","url":"https:\/\/www.writefit.co.uk\/2019\/09\/11\/business-blog-copywriting-tips\/","name":"Top Blog Copywriting Tips For Business","isPartOf":{"@id":"https:\/\/www.writefit.co.uk\/#website"},"datePublished":"2019-09-11T10:41:23+00:00","dateModified":"2020-10-22T16:10:50+00:00","author":{"@id":"https:\/\/www.writefit.co.uk\/#\/schema\/person\/f7dc59584b44ea2e276ded3947860ce7"},"description":"Essential blog copywriting tips from freelancer copywriter James Morgan. Everything you need to know about the title, tone, structure, and selling points.","breadcrumb":{"@id":"https:\/\/www.writefit.co.uk\/2019\/09\/11\/business-blog-copywriting-tips\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.writefit.co.uk\/2019\/09\/11\/business-blog-copywriting-tips\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.writefit.co.uk\/2019\/09\/11\/business-blog-copywriting-tips\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.writefit.co.uk\/"},{"@type":"ListItem","position":2,"name":"Top Blog Copywriting Tips For Business"}]},{"@type":"WebSite","@id":"https:\/\/www.writefit.co.uk\/#website","url":"https:\/\/www.writefit.co.uk\/","name":"James Morgan, UK Freelance Copywriter & Content Writer, Kent","description":"Freelance copywriter for big brands and SMEs based in Tunbridge Wells, Kent","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.writefit.co.uk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.writefit.co.uk\/#\/schema\/person\/f7dc59584b44ea2e276ded3947860ce7","name":"James Morgan","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.writefit.co.uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/de729ae400d62f5d0641c56b5c5050c9?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/de729ae400d62f5d0641c56b5c5050c9?s=96&d=blank&r=g","caption":"James Morgan"},"description":"I've been a professional copywriter since 1999. I started my career in the Channel Islands before moving to London where I worked at the direct marketing arm of JWT. Today I'm a freelancer working directly for SMEs in Kent and London.","sameAs":["writefit","https:\/\/twitter.com\/writefitcopy"]}]}},"jetpack_featured_media_url":"https:\/\/www.writefit.co.uk\/wp-content\/uploads\/2019\/09\/iStock-976370312-e1568285519776.jpg","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.writefit.co.uk\/wp-json\/wp\/v2\/posts\/7102"}],"collection":[{"href":"https:\/\/www.writefit.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.writefit.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.writefit.co.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writefit.co.uk\/wp-json\/wp\/v2\/comments?post=7102"}],"version-history":[{"count":11,"href":"https:\/\/www.writefit.co.uk\/wp-json\/wp\/v2\/posts\/7102\/revisions"}],"predecessor-version":[{"id":7241,"href":"https:\/\/www.writefit.co.uk\/wp-json\/wp\/v2\/posts\/7102\/revisions\/7241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.writefit.co.uk\/wp-json\/wp\/v2\/media\/7121"}],"wp:attachment":[{"href":"https:\/\/www.writefit.co.uk\/wp-json\/wp\/v2\/media?parent=7102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.writefit.co.uk\/wp-json\/wp\/v2\/categories?post=7102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.writefit.co.uk\/wp-json\/wp\/v2\/tags?post=7102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}