About James Morgan

I've been a professional copywriter since 1999. I started my career in the Channel Islands before moving to London where I worked at the direct marketing arm of JWT. Today I'm a freelancer working directly for SMEs in Kent and London.
19 11, 2018

Why Copywriters Should Never Do ‘Tests’ For Free


It happens to all copywriters at some point. You get an inquiry that sounds promising until they ask you to do a free ‘test’ to prove your credentials. It doesn’t matter that you’re a professional. They want you to audition to prove your worth. Although you might be tempted to say “yes” if there’s plenty of work in the pipeline – it’s a common tactic to promise jam tomorrow -

Why Copywriters Should Never Do ‘Tests’ For Free2018-11-19T18:05:32+00:00