This ad headline for Lloyd's insurer MS Amlin generated awareness for their new e-trading platform, which dramatically reduces the time it takes for brokers to obtain quotes for their customers. The headline conveys how fantastic the new service is whilst underlining the reliability of MS Amlin's service (a key component of their brand). The headline

A simple banner ad promoting Just Move In's core Home Setup Service to estate and letting agents and other property professionals. The service helps their customers to move home seamlessly whilst simultaneously offering agents the opportunity to earn commissions.

These two headlines for MS Amlin, the Lloyd's insurance giant, were used on the company's LinkedIn page. The brief was to come up with something memorable (and a little humorous, if possible) to advertise a pair of very straightforward propositions.

This press ad for Just Move In promoted the company's eco-credentials whilst building their brand. As a responsible B Corp, the company plants a mangrove tree for every new customer.

This press ad for Cripps Law conveyed the essence of their new brand: a professional and attentive service that's tailored to an individual's specific needs, no matter how unusual their requirements. I have completed a number of legal copywriting projects for this client.