A simple healthcare copywriting project for the Department of Health. This press advert asks ex-pats living in Spain to stop using their European Health Insurance Card (EHIC) because it's only for tourists. The work was commissioned by the British Consulate in Alicante.
A press advert for investment company Nutmeg. Because they were new at the time (and had no track record) the USP was how easy the company made the investment process. I have plenty of ISA copywriting experience having also worked for Fidelity Investments in the past.