This ad headline for Lloyd's insurer MS Amlin generated awareness for their new e-trading platform, which dramatically reduces the time it takes for brokers to obtain quotes for their customers. The headline conveys how fantastic the new service is whilst underlining the reliability of MS Amlin's service (a key component of their brand). The headline

Auker Hutton's new website was deliberately copy-led with a strong emphasis on case studies. The tone is professional and personable to convey the company's strategic yet friendly approach. The concept was developed alongside James Montgomery of Realising Designs. We worked together from the start to create an entirely new website that moved the company's brand

This email for Just Move In promoted their core Home Setup Service to letting agents and other property professionals. It was distributed via The Negotiator mailing list.

Getting Our House In Order looks at the state of sustainability within the property sector. It was commissioned by Home Move Specialists Just Move In. This substantial piece of work was based on the results of a comprehensive survey completed by estate agents and other property property professionals across the UK. I wrote the report,

Just Move In are property experts and providers of the UK's top-rated Home Setup service. They're also a proud B Corp with exceptional sustainability credentials. This report encourages property professionals to jump on the sustainability bandwagon too. It explains the benefits and offers practical tips that any estate agent can implement. The Just Move in

This DM copywriting project for my old employers Black Cat positioned the company as 'a different animal'. The brief was to demonstrate the agency's creative credentials & its strong performance in Marketing Week league tables.

This brochure for Huddersfield Sales and Lettings conveys the benefits of being a landlord. The copywriting explains a landlord's responsibilities and offers some helpful advice. The tone of voice I developed for this client is warm, simple, and personable. It positions the estate agent as friendly local experts who do more to help than national

This direct mail campaign for Cripps, a leading law firm in Kent and London, was sent to local businesses near their new Kings Hill office. The copywriting aimed to increase local awareness of the firm whilst promoting Cripps' considerable legal expertise.

SpeakIntelligence are a Dutch company revolutionising the telecoms industry via new automated services. I've written a number of blog articles for the company plus the white paper featured here working alongside the Radial Path inbound marketing agency in Newcastle. I have a great deal of technology copywriting experience having also worked for Motorola, T-Mobile, Guernsey

This copywriting project helped to rebrand Micasa, an award winning architecture and interior design company in North London. The tone is personal and designed to fuel readers' imaginations. The visual branding and website were developed by Finally in Canterbury. I have good architecture copywriting experience having also completed a number of case studies for the