This brochure for Huddersfield Sales and Lettings conveys the benefits of being a landlord. The copywriting explains a landlord's responsibilities and offers some helpful advice. The tone of voice I developed for this client is warm, simple, and personable. It positions the estate agent as friendly local experts who do more to help than national
This direct mail campaign for Cripps, a leading law firm in Kent and London, was sent to local businesses near their new Kings Hill office. The copywriting aimed to increase local awareness of the firm whilst promoting Cripps' considerable legal expertise.
SpeakIntelligence are a Dutch company revolutionising the telecoms industry via new automated services. I've written a number of blog articles for the company plus the white paper featured here working alongside the Radial Path inbound marketing agency in Newcastle. I have a great deal of technology copywriting experience having also worked for Motorola, T-Mobile, Guernsey
The Royal China restaurants are perhaps the best known oriental eateries in London. This job required SEO optimised copy that included keywords and phrases such as 'Chinese restaurant in London' and 'oriental dining room'. I enjoy working in the food and drinks sector so this restaurant copywriting brief was a fun one.
This sales letter copywriting project for Huddersfield Sales & Lettings used some old direct marketing tricks to drum up new business. It specifically targeted landlords whose properties had been languishing on the market for a few weeks. The tone is friendly, punchy, empathises with the target audience, and makes the company's USP very clear. The
This copywriting project helped to rebrand Micasa, an award winning architecture and interior design company in North London. The tone is personal and designed to fuel readers' imaginations. The visual branding and website were developed by Finally in Canterbury. I have good architecture copywriting experience having also completed a number of case studies for the
True Telecom were one of the sector's fastest growing companies in 2017. This telecoms copywriting project involved research, developing a tone of voice, and then writing copy for their new website. The style is friendly, confident, and caring. The design was handled by Nemiah Ltd. I have a wealth of telecoms copywriting experience having also
Human Cell Integrity launched Reboot, a premium nutritional supplement, to challenge at the top of the health market. I developed a positive and empowering tone of voice for their new website. I have plenty of experience in the health supplement industry having previously worked on projects for Healthspan in the Channel Islands.
Havebike supply and maintain cycle fleets across London. Their clients include the Metropolitan Police, St John Ambulance, and the Santander 'Boris' Bikes. This cycling copywriting project needed to engage both businesses and individuals simultaneously; therefore I struck a balance between the corporate and the conversational.